Search engine optimization (SEO) is incredibly important for modern veterinary practices. The fact is, the majority of people who are searching for a vet turn the internet to find the information they’re looking for. SEO helps to position your practice as high up in those results as possible, increasing the chances of getting new leads and converting those leads into new clients. For those still not convinced of the importance of local SEO, here are a few points that just mig

One of the biggest hurdles today’s veterinarians have to deal with is the propensity for clients or prospective clients to turn to Google for answers about their pets’ health care needs. As those in the industry are well aware, doing a web search for outward symptoms rarely produces accurate results, yet time after time, well-meaning pet owners will show up at their vet’s office with a printout of what they believe is ailing their pet. Worse yet – some choose self-diagnosis o

Sometimes even the most professional individuals can find themselves in situations of conflict in the workplace. Most veterinary practice owners and managers know that circumstances will sometimes arise that will cause team members to disagree and butt heads. It’s how you deal with these scenarios that will make or break your practice’s success. To stay a step ahead of the game, here are five proven conflict management strategies that will ensure smooth sailing over even the

Running a successful veterinary practice means finding ways to maximize profits – something that we at DVMelite know is quite often easier said than done. It can be especially challenging given the fact that most veterinarians would much prefer to focus their attention on what they are passionate about – caring for animals – than spending time with their noses in the accounting ledger. Thankfully there are some things you can proactively do that can help improve your practice

At DVMelite, we understand that your primary passion lies with helping animals. It’s what gets you out of bed every morning and what drives you to put in crazy hours, even when you’re exhausted. The reality is, however, that in order to grow your practice and achieve sustainable success, you must also find a way to place your clients – the pet owners – as a top priority as well. This isn’t always easy, but it’s a necessity. That said, here are a few creative ideas for improvi

One of the most common concerns the team at DVMelite hears from struggling practice owners is trying to run a successful business with limited human resources. The fact is, when the budget is tight, hiring more team members simply isn’t always an option. Thankfully there are things you can do to make managing a productive practice entirely possible, regardless of how many (or few) staff members you’ve got on your payroll. Here are six tips to get you started. Huddle Up It ma

In veterinary medicine, just as with any business, gathering the team for meetings is necessary. Whether you happen to plan yours more frequently, such as with daily huddles (something we recommend) or you prefer to space them out a bit more, one thing remains constant: the importance of making the most out of the time spent together. After all, time and availability are precious commodities – especially in a busy vet practice like yours. To ensure that you’re not wasting a s

How much money is employee turnover costing your veterinary practice? Beyond the financial impact that comes with recruiting, hiring and training new team members, turnover can cause other less quantifiable problems, such as decreased productivity and a dip in employee morale. If you’re starting to feel like your practice has a revolving door when it comes to employees, here are a few strategies you can implement today that may help turn things around. Provide Positive Feedba

You’ve worked hard to make your practice a success. You’ve assembled a world-class team, invested in cutting edge equipment and a beautiful facility, and developed a system of care that includes every modern treatment option available. So, why aren’t you booking more appointments? Aside from traditional means, like advertising, here are a few things you can start doing today to help generate more business and get your practice rolling toward greater growth and profits. Establ

Keeping clients happy requires more than just offering convenient hours, providing a full list of services and using the latest technology. It starts with a strong, positive practice culture. Everyone on your team, from the person who greets the clients to the person who stocks the shelves and everyone in between must be on the same page in order for your practice to remain profitable. If you’ve noticed that things with your staff haven’t quite been as pleasant and positive a

The ongoing success of your veterinary practice depends on your ability to achieve positive, sustainable performance results even through times of economic downturn. Is your practice underperforming? Are the numbers just not adding up? Has growth declined or hit an all-time low? If you are struggling to remain competitive and keep your head above water, you’re not alone. More importantly, there are things you can start doing today that will begin to turn things around for the

For many veterinary practices, keeping expenses down is a key business initiative. Yet, at the same time, keeping employees engaged and productive is equally important, as it will keep turnover down and improve client service and profits overall. So, aside from cash bonuses, what can you do to boost your team’s morale and keep them plugged in for the long haul? The good news is there are a number of tactics you can take that don’t require much, if any, additional expense. Her

We’ve spoken time and time again about the importance of social media marketing for veterinary practices. Do it correctly and you’ll effectively attract more clients which will ultimately boost your profit margin. Do it wrong, on the other hand, and you could be wasting valuable time and resources with little to no results to show for it. If you’ve not quite mastered the social side of marketing for your practice, here are a few do’s and don’ts to keep in mind. Do’s: Establis

If you think online reviews aren’t something to be concerned about, you may want to reconsider. In fact, not only do 92% of today’s consumers read online reviews, but 84% say they trust the reviews left by others online as much as they do personal recommendations from friends or family. Like it or not, your prospects are checking to see what others are saying about you online and what they find could very well determine whether or not they pick up the phone and schedule that

Everyone knows that new clients are important to a business, including your veterinary practice. Without new clients, you remain stagnant—your business doesn’t grow, you don’t generate revenue, you can’t advance your long-term practice goals, you’ll struggle to hire new staff… the list goes on and on. Obtaining new clients is the lifeblood of your business, and you’ll have to devote a lot of thought, time, and effort into the task of gaining new clients and ultimately growing