- Jill Rodriguez
5 Ways to Differentiate Your Veterinary Practice
Updated: Feb 18
Some vets are lucky and have the opportunity to be the only show in town. For most of us, though, there’s plenty of nearby competition. To be successful in areas where there are lots of options, clinics must find a way to stand out from the crowd. Thankfully, you don’t have to be a natural born expert at marketing to make this happen. In fact, there are a few surprisingly easy things you can do that will set you apart and make you the obvious choice for pet parents in your area. Here’s what we recommend.
Establish a strong web presence
First and foremost, you need be present online. The fact is, the vast majority of people turn to the internet when they need to find a service provider, and vets are no exception. You need a 10 out of 10 website that ranks at the top of the search results and makes a powerful connection with your audience instantly. You also need to be active on social media. Like it or not, it’s the way things are, so you might as well embrace it and use it to your advantage.
Make it personal
People want to feel like they’re more than just another appointment on the books. They want to feel as though you genuinely care about them and their pets. Make sure everyone on your team is on the same page. Clients should be addressed by their first names, and their pets should be welcomed and loved on as though they were a part of the family. Get to know your clients and patients personally so you can customize the service and care you provide them.
Go above and beyond
Your prospects can get a decent checkup for their pet anywhere. You need to show them – right from the start – what they can’t get anywhere else, and that’s the wow-worthy service that only YOU and your team provide. Pay attention to the little things that make people’s lives easier, like online appointment request or prescription refills. Make sure your clinic is comfortable and minimize wait times. Always look for ways to go the extra mile.
People like to do business with companies that do good. You can capitalize on this by finding ways to give back, whether it’s volunteering your time or organizing a pet food drive. To really up the ante, involve your clients in your charitable giving. For instance, you might offer to donate a portion of every visit to a worthy cause. In this way, clients can feel extra good about choosing you as their pet’s health care provider, because it enables them to take care of their pet and make a difference at the same time.
Share your knowledge
You have the opportunity to be much more than just the family vet to your clients. With the right approach, you can become the go-to resource that they trust for everything animal-related. How? By sharing your knowledge and expertise in a user-friendly way. For instance, you might send out a fun weekly newsletter or share short, informative video clips on social media. By doing this, not only will you educate pet owners, but you’ll attract the attention of interested prospects and strengthen the bond with your existing clients simultaneously. That’s a win-win-win!
Being successful in the veterinary industry is becoming more and more challenging by the day. By making a concerted effort to separate yourself from the pack in a positive, engaging way, you’ll ultimately position your practice as the best and only choice for veterinary care in your area.
Tried all these things but still not seeing the success you know you’re capable of? DVMelite has a proven system that’s helped hundreds of veterinary practices increase their clients, generate more revenue and become leaders in their communities. We’d love to do the same for you. Click here to schedule a free, no-obligation growth assessment now. You’ve got nothing to lose and so much to gain!