When’s the last time you looked up a local business online? Chances are it was recently, and chances are even greater that it was on a mobile device. In fact, 52% of all local searches are conducted using a mobile device. In other words, the majority of people who are searching for veterinary care in your geographical area are doing so with their smartphones or tablets. If your website isn’t optimized to perform well regardless of how it’s accessed, you are most certainly losing business as a result.
Still not convinced? Here are five more compelling reasons why you absolutely need a mobile-friendly website for your veterinary practice.
High Conversion Rates – The ultimate goal of any business website is to get more qualified leads and convert those leads into paying customers. Mobile sites have proven to be increasingly more effective at achieving this goal than traditional desktop sites. In fact, at last check, conversion rates for mobile sites were up 64% compared to the average desktop conversion rates. Better User Experience – Accessing a desktop site via a mobile device can result in slower load times and a generally unpleasant user experience. This is critical to know because 74% of mobile users say they will abandon a site after waiting only 5 seconds for it to load. That means if your veterinary site isn’t mobile-optimized, you could be missing out on nearly three quarters of your prospects!
Improved Search Engine Rankings – Just a few months ago, Google announced that it will now be ranking mobile-friendly websites more favorably than traditional desktop sites. So, not only is it important for your veterinary website to provide a positive experience from an end-user perspective, but doing so will also make your site easier to find online.
Greater Profitability – 88% of consumers who search for a local business on a mobile device will call or visit that business within 24 hours. Furthermore, 9 out of every 10 mobile website visits will result in an actual purchase. When you start to view your mobile traffic as the opportunity it represents to boost profits and grow your practice, you’ll begin to realize just how valuable a mobile website truly is.
Competitive Advantage – Keeping your practice successful means finding ways to differentiate yourself from other clinics in your geographical area. Having a mobile-friendly website could potentially help you achieve this goal, especially considering that 46% of all small businesses today still do not have mobile optimized sites. So, in many cases, simply having a mobile-friendly website can be enough to position your practice at the head of the pack.
Given these compelling statistics, it’s become quite clear that having a veterinary website that is optimized for mobile is absolutely essential. Doing so will help your practice get found by prospects online and increase the likelihood of them not only calling or visiting your practice, but actually converting into paying clientele, which means greater growth and more profits for your business.