These days, we use our smartphones to do so many things, from checking email and updating our social media accounts to banking, shopping, playing games and just about everything in between. Yet, despite the fact that most consumers make their initial connection with a business this way, many veterinary practices are still lagging behind in terms of mobile web design.
The fact is, a mobile-friendly website has become more than just a convenience to your clients and prospects. It’s absolutely essential in order to remain competitive in the digital age. Simply put, if your veterinary website is not optimized to perform well on smaller, handheld devices, you are most certainly missing out on potential new business.
Why Mobile-Friendliness Can Make or Break Your Practice’s Success
More than half of people who visit your website will spend less than 15 seconds before deciding whether to stay or move on. That means you have an incredibly limited amount of time to capture the attention of your online visitors. And with a significant portion of those visitors pulling up your site using their smartphones or tablets, if their experience is slow, clunky and just generally un-user-friendly, your chances of keeping them engaged are slim to none.
Benefits of a Mobile-Friendly Site
Having a site that is responsive to any device it’s accessed on can provide a number of key benefits to your veterinary business. A few of these advantages include:
Improved User Experience – Your clients and prospects are already using their mobile devices as a part of their everyday lives. Optimizing your site allows you to reach them via their preferred method.
Higher Search Ranking – Not only does Google give preference to sites that are mobile-friendly, but it also penalizes sites that aren’t. Trust us – you don’t want to be on the latter end of this.
Increase Conversion Rates – Your target audience is made up of native mobile users living in an increasingly digital world. By meeting them where they are at, you’ll have a much better chance of winning their business.
Better Bottom Line – It stands to reason that the higher your conversions, the greater your profits. When your site ranks better, it’ll be found by more people. Higher traffic means more conversions, which means more money in your pocket.
Signs of a Mobile-Friendly Veterinary Website
In order for you to wow your mobile visitors in the short window you have to do so, your mobile site must load within just a few seconds. If not, most users will abandon their efforts and move on to the next. It also has to be responsive. In other words, it must be designed to fit properly on a smaller screen. If a visitor has to scroll up, down, left or right to navigate your site, or zoom in or out to find information they need, they’re probably going to get frustrated and leave.
Assessing Your Site’s Mobile-Friendliness
If you’re not sure whether your current website meets the criteria for being called mobile-friendly, pull it up on your phone or tablet and assess the following:
Does it load almost instantly?
Does your entire landing page fit the screen without having to be manually adjusted?
Are relevant details about your practice featured prominently and easy to read?
Can visitors get in touch via phone or email with a single click, or must they toggle between your site and their keypad?
Do your images display well?
Are your links clickable?
Numbers Don’t Lie
Still not convinced that having a mobile-friendly website is important? Consider the following very real statistics:
According to Forbes, 77% percent of Americans own a smartphone. Of those mobile users, 94%, use their smartphones to search for information about local businesses, according to Google. Furthermore, nearly 3/4 of all mobile searches result in additional action, such as calling the place of business or booking an appointment online.
Can you really afford to miss out on these opportunities to grow your practice?
If you could use help with your online presence and getting your veterinary website up to par with today’s mobile-friendly standards, give DVMelite a call. We’re here to help!