Check Your Coding – A good deal of what drives website performance on the search engines goes on behind the scenes, in the actual coding of your site. In order for search engines like Google to be able to read, identify and subsequently rank your website, its content must be coded in HTML. Text that is coded in Flash or contained within PDF files is not readable to search engines, and if they can’t read and determine what your website is about, they can’t properly rank it. (If you’re not sure how your current veterinary website is coded, check with your web developer.)
Choose the Right Keywords – Keywords are the words and terms that your prospects are using when they’re searching for a veterinary clinic in your area. It’s essential that you’re targeting those exact keywords and using them effectively in your veterinary website content and coding. Otherwise, you could be missing the mark, and losing business as a result. Be sure to use your city or town name along with your keyword to improve your rankings in local search. Google has a keyword tool if you need help narrowing down your choices.
Optimize Your Headlines – The headlines you use throughout your website, including your blog articles, play a key role in how Google views, categorizes and ranks your site. The more information you provide to the search engines, the more they will begin to view your veterinary website as an authority in your area, and the higher you will rank in the search results. It’s important to note that headlines shouldn’t be included in images, and should always be coded in “H1” HTML code for best results.
Create Copy that is Keyword Rich – The rule of thumb for keyword density is 1-2% of your total content on any given page of copy. That means that if you write a blog article that is 400 words, your targeted keyword should appear throughout that content approximately 4-8 times. Be careful to integrate your keywords so that the content remains readable, though. There’s no point in driving traffic to your veterinary website if people leave right away because of poorly written or keyword-stuffed content.
Provide Content of Value – The search engines may love fresh and up-to-date content, but your audience will appreciate it more if that content provides them with something of value. That is what will really keep people coming back to your website and veterinary blog, and will encourage them to share that content with their own networks. The increased visibility and boost in traffic will only serve to help you in the search engine results.
Nowadays, it’s not enough to just have a dynamic veterinary website. It’s also just as important that you optimize your website so that it is treated with favor by the search engines. By regularly updating your content to include topics and information that your clients and prospects want and need, and optimizing that content, as well as your headlines and title tags, with the right keywords, you’ll begin to see the positive results you’re after.