How to Build Client Relationships with Your Veterinary Blog
Updated: Nov 18
Importance of maintaining an active blog for your veterinary practice. That article went into details about how often you should post, what to write about and how to manage the schedule of posts. What it didn’t cover was the actual role your veterinary blog plays in the overall success of your practice. Veterinary blogs are more than just ways to deliver helpful information – they’re also tools to build and foster relationships. Here are a few tips on how you can use your veterinary blog to connect with your clients and prospects on a more personal level.
Really Listen
It’s almost impossible to give each and every client you encounter on a daily basis your undivided attention, yet this relationship-building piece is a critical component of your practice’s success. Use your blog as a vehicle to connect with your clients and prospects and take the time to listen. Read through the comments people leave and respond thoughtfully. Asking for feedback and responding to it will show your audience that you’re listening and you care.
Make it About Your Audience
Coming up with topics to write about for your veterinary blog should be approached from the point of view of your audience. As veterinarians, we tend to lean toward more clinical topics, but that’s not what your clients and prospects want to read about. Put yourself in their shoes and gear your content around what they would want or need. This will provide your audience with content that interests and engages them, and that entices them to keep coming back.
Ask Them What They Want
If the goal is to provide your audience with content that satisfies their needs and wants, what better way to find out exactly what those needs and wants are than by asking them? Poll your audience and ask them to suggest things they’d like to see more of, or perhaps something new they’d like to learn about. As a bonus, this takes the pressure off of you and your staff because you don’t have to brainstorm content ideas, and your audience will be thrilled to know that you’re truly interested in helping them.
Make Your Engagement Long-Term
It’s great to interact with someone once, but to truly build a lasting relationship you must be committed to ongoing engagement. Regularly encourage your readers to comment and offer their opinions, and make it a point to consistently respond. This ongoing communication will nurture your relationships with your existing clients and show prospects what a quality, caring and compassionate practice you run, thereby enticing them to become a client as well.
Become a Trusted Resource
By regularly blogging, you can effectively position yourself as a resource that the people in your community will come to know and trust. Existing clients will appreciate the helpful information they can always count on from your veterinary blog, and when prospects search for pet related topics online, your optimized posts will show up, providing them access to the information they need. The more these prospects come to know and trust you, the better the chances that when they face the need for veterinary care, it’s your practice that they’ll naturally want to turn to for help.
Blogging is more than just writing nice articles and using keywords. Your veterinary blog should be the driving force behind your website, and an indispensable tool for connecting with and building those critical relationships that will help keep your practice successful now and into the future.
Our tips, tricks, and expert advice
What role does a veterinary blog play in the success of a practice?
A veterinary blog is a key communication tool that educates clients, showcases expertise and strengthens client-practice relationships. It helps in building trust, enhancing online presence, and positioning the practice as a go-to resource for pet health.
How can a veterinary blog be used to listen and connect with clients and prospects?
A veterinary blog can foster connections by addressing client concerns, encouraging feedback, and engaging with comments. It shows attentiveness to client needs and helps personalize the relationship between the practice and pet owners.
How can a veterinary blog be used to listen and connect with clients and prospects?
A veterinary blog connects with clients by inviting comments, enabling direct feedback, and reflecting on their concerns in blog content. This two-way interaction builds rapport trust, and demonstrates that the practice values client input and participation.
How can a veterinary blog be used to listen and connect with clients and prospects?
Use a veterinary blog to actively seek client feedback through comments, address their concerns in posts, and respond to their input, creating a dialogue that fosters trust and personal connection with the practice.
What kind of content do clients and prospects prefer to read on a veterinary blog?
Clients prefer content that is relevant to their pet's well-being, such as preventative care tips, nutritional advice, behavior management strategies, and updates on veterinary services and trends. Engaging, informative, and relatable posts resonate best.
For more practice management tips, tricks, and expert advice, bookmark the DVMelite blog and check back often for fresh content.
