Updated: Oct 6
Simply put, people tend to do what they are told. A call to action essentially delivers these instructions in a way that urges people to take that next step, whatever it may be. Rather than including a link to your veterinary website and expecting people to click on it, tell them to by saying something like, “click here now to make an appointment” or “contact us today for more information”. That said, there are a few different places within your veterinary blog posts where you can provide this clear and specific call to action.
At the end of your post
The last line of your blog post is a natural place to include a call to action. Your audience has read through the entire post and you are now simply helping them to decide what to do next. Do not leave this moment to chance! f your goal is to get people to comment on your blog post, then include a line like “What do you think?” or “How have you done XYZ?”. If you want people to share your content, say something like, “If you found this post helpful, please share it on Facebook or Twitter” and include links to make it easy to do so.
Or, if you simply want to drive more traffic to your veterinary website, encourage them by saying something like, “To learn more about this important topic, click here” with a link to your website. Not only does this effectively encourage people to take that next step and visit your veterinary website, but it also lends authority to your blog posts, making them more effective on the search engines.
Throughout your post
Whenever possible, you can also include calls to action throughout the content of your post. If you’re referencing something else, for instance, you can include a link and invite people to visit it. Or, you can get them thinking by asking them to share their opinions on a specific part of your veterinary blog post.
Developing your calls to action
When you’re coming up with topics for your veterinary blog, make your call to action a part of that brainstorming process. Think about what you’d ultimately like to accomplish with each post so that when you’re writing the content, incorporating a call to action will be natural and easy to do. Remember, it’s your job to guide your prospects and clients to the next course of action. By including a clear and specific call to action in your veterinary blog posts, you can easily and effectively accomplish this goal.