Dispelling the Myths about Social Media’s Role in Veterinary
Updated: Jun 2
Myth #1 – It’s for individuals, not businesses.
While individuals do make up a huge part of these communities, they are also a tremendous tool for businesses, including veterinary practice management. Using social media in your veterinary practice management can help you reach your clients and potential clients and interact with them on a more personal level.
It’s also an opportunity for your veterinary practice management to become a valuable resource to the online community.
Myth #2 – Having a website is enough.
While having a dynamic, compelling website is important in establishing an online presence for your veterinary practice management, it’s only part of the picture. Social media participation is what will help draw visitors to your website and ultimately through the doors of your practice.
Myth # 3 – It’ll encourage negative comments.
You can’t control everything that’s said about your veterinary practice management, and yes, there’s a chance that someone may post something negative. However, if you have a plan in place to address such feedback in a positive way, it will only serve to bolster the professionalism of your veterinary practice management.
The benefits of including social media in your veterinary practice management far outweigh the occasional negative comment.
Myth #4 – It’s way too much work.
Fitting time for social media activities into your veterinary practice management can seem challenging. If you feel you can’t find the time there are plenty of options. Many vets choose to delegate this part of veterinary practice management to a member of their staff. Others choose to hire a firm or freelancer. The important thing isn’t who does the work; it’s that it gets done.
Myth # 5 – Blogging is a waste of time.
There are millions of blogs on the internet – so why should you bother? It’s simple. Having a blog provides a face for your veterinary practice management and fosters relationships with your clients. It also helps get your website to the top of search engine results.
Veterinary practice management blogs are so important that no clinic should be without one.
According to a recent survey, 78% of adults use the web to look for information about a product or service. Much of that internet use involves social media activity. Your clients and potential clients are using the web and so are many of your colleagues. Don’t fall for these myths – if your veterinary practice management doesn’t include social media marketing, those potential clients won’t find you – they’ll find someone else and your practice will suffer as a result.
Our tips, tricks, and expert advice
Is a website sufficient for a vet practice's online presence?
No, a website is only part of an online presence for vet practices. Social media participation is also vital as it helps draw visitors to the website and promotes engagement.
Is managing social media for a veterinary practice too much work?
No, while managing social media for a vet practice may seem challenging, it can be delegated to staff or outsourced, ensuring it's a manageable part of practice management.
What percentage of adults use the web to look for information about a service?
According to a recent survey mentioned in the article, 78% of adults use the web to look for information about a product or service.
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