Use Client Communication To Drive Online Engagement
Increasingly, veterinary practices are utilizing online communication to engage with their clients. Whether the prospective client making an inquiry to the loyal client providing a case update, email, for example, has become an essential method of client – veterinary practice communication.
Power Tip #1
Make sure to include the following in your practice email signature –
- Personal name
- Phone number
- Website url
- Social media links (Facebook – See article) (Twitter) (Blog)
Example Email Signature
Care Team | ABC Animal Hospital
555-555-5555 | www.abcanimalhospital.com
Facebook: facebook.com/abcanimalhospital | Blog: www.abcanimalhospital.com/blog
Power Tip #2
Ensure your social media and website URLS are added to all of your invoices and other client handled material. Please see “Correct That Messy Facebook Link!” for guidance on how to improve your Facebook page link.
Through enacting the above tips and adding your website and social media links to client communication material, your practice will drive both increased client engagement and greater practice visibility.