When Should a Practice Consider a Redesign of Their Veterinary Website?
You’ve worked hard to establish and build a successful veterinary practice and it’s starting to pay off. Perhaps you’ve already got a veterinary website set up that you use to attract new clientele to your practice. Unfortunately, veterinary web design is not a “set it and forget it” kind of thing. If some time has passed since you had your website designed, or if it’s simply not getting you the results you think it could and should be getting, it may be time for a redesign. Here are a few reasons why a practice should consider redoing their veterinary website.
First, spend a few moments online browsing some other sites. What do other vets in your area have representing them online? One of the most important components of establishing an effective online presence for your practice is having a website that is beautiful, dynamic and engaging. Take a look at your current website. Does it appear outdated? Are the graphics and design work aesthetically pleasing? Does it deliver a clear and compelling call to action? If the answer to any of these questions is “no”, it’s time for an update.
Another important thing to consider when it comes to whether your veterinary website is getting you the results you desire is its usability. Visitors to a website want to be able to easily and quickly navigate from page to page and find what they are looking for. Otherwise, they may very well lose interest and move on. Additionally, if your veterinary website was designed even just a few years ago, there may also be a number of outdated features that could be slowing down its performance. This can frustrate visitors and cause them to leave your site. A redesign can streamline your website to enhance usability, which will improve the overall experience for your visitors.
Next, consider whether or not your veterinary website has been optimized for search engines. After all, what good is a great website if it can’t be found online? Outdated web design often contains features, such as Flash, that do nothing to help with SEO. Modern veterinary web design includes a number of proven techniques and strategies that will ensure that when someone in your area does a search online for veterinary services, it’s your website that will come up in the results.
Finally, content management is another reason you may want to consider a redesign of your veterinary website. Years ago, website content was static and could only be changed by someone who understood HTML coding. With modern veterinary website design you can incorporate the use of a content management system (CMS) that allows anyone in the practice to create, schedule, publish and manage website content that is fresh and relevant, which will keep readers engaged and achieve optimum results in the search engines.
The bottom line is your website is the virtual front door of your veterinary practice. As such it should effectively deliver a positive first impression on your prospects, and a clear call to action that encourages them to take that next step and become your client. If your website is not consistently driving the growth of your practice, it’s probably time to have it redesigned so that it can properly represent your modern, professional veterinary practice and help you to achieve the growth you desire.