What is Duplicate Content?

Basically, duplicate content occurs when the same or almost the same content appears on two different URL’s. This can be on different websites or two pages of the same website.

Why is Duplicate Content Bad?

The main reason why using the same content in multiple places is bad practice is because of how it affects SEO. In order to index a page, search engines must crawl it and analyze its content.

The Importance of Unique Content