top of page
  • Jill Rodriguez

Online Marketing Success for Veterinarians

Updated: Feb 23

Online Marketing Success for Veterinarians

Choose Your Domain Name Carefully – Your domain name is basically the URL or web address that people will type into their web browsers when they want to pull up your veterinary website. When you’re establishing a presence online for your veterinary practice, it’s important that you incorporate your practice name, or some variation of it, into your domain name (for instance, This will help solidify your place on the web and make it easier for clients and prospects to find you online.

Use Your Domain as Your Email Address – If you are using a gmail or other free email service to stay in touch, it can look less than professional for your practice. If your domain is, your email should be This presents a unified, professional and branded image for your practice. It’s also much easier for people to remember.

Use a Branded Signature in All Electronic Communications – This virtual signature should include your boilerplate message, or a shortened version of it, and should be included at the end of every email or other online communication you send. It should also include your veterinary website URL and email address to make it easy for anyone you are in contact with to connect with you and your practice on the web.

Invest in a Professional Web Designer – Unless you are skilled and trained in all the latest web development techniques, the task of developing and designing your veterinary website should be left to a professional. Think of your website as the virtual front door of your practice – what would you want the first impression of that front door to be? Your veterinary website should portray the same quality and professionalism that you work so hard to provide to your clients, and it should deliver a 10 out of 10 first impression. If it isn’t, you’re most definitely missing out on new business.

Include Your Website on Printed Marketing Materials – Once you’ve got a beautiful, engaging and professionally designed veterinary website to represent your practice on the web, don’t forget to spread the word by including your web address on all of your printed marketing materials like business cards, postcards and brochures. The more you get the word out, the more traffic you’ll get for your online presence.

These days the majority of consumers are turning to the web when they need to find a product or service, and that includes shopping for a new veterinary clinic. By putting these five key things into action, you will be able to effectively carve out a piece of online real estate for your veterinary practice and meet your prospects where they are on the web, greatly improving your chances of converting them into loyal clients.

What's it like to be a
DVM Elite Member?

Hear from Practice Owners
in our community
Dr. Diana is blown away
Dr. Randy & Beth are transformed
Dr. Leslie can't quite believe it

Dr. Cathie
DVM - Wisconsin

December new clients up 28% over last year!


Dr. Peter achieved time freedom while increasing productivity by implementing the DVM Elite system.


Dr. Laura created a happy and healthy company team and culture through the DVM Elite Dream Team.

randy and beth.png

Beth and Randy were able to maximize their room workflow and productivity for greater profitability.


Dr. Leslie was able to increase her profitability through DVM Elite's Key Strategies.

bottom of page