Choose Your Domain Name Carefully
Your domain name is basically the URL or web address that people will type into their web browsers when they want to pull up your veterinary website. When you’re establishing a presence online for your veterinary practice, it’s important that you incorporate your practice name, or some variation of it, into your domain name (for instance, www.yourveterinarypractice.com). This will help solidify your place on the web and make it easier for clients and prospects to find you online.
Use Your Domain as Your Email Address
If you are using a gmail or other free email service to stay in touch, it can look less than professional for your practice. If your domain is www.yourveterinarypractice.com, your email should be email@example.com. This presents a unified, professional and branded image for your practice. It’s also much easier for people to remember.
Use a Branded Signature in All Electronic Communications
This virtual signature should include your boilerplate message, or a shortened version of it, and should be included at the end of every email or other online communication you send. It should also include your veterinary website URL and email address to make it easy for anyone you are in contact with to connect with you and your practice on the web.
Invest in a Professional Web Designer
Unless you are skilled and trained in all the latest web development techniques, the task of developing and designing your veterinary website should be left to a professional. Think of your website as the virtual front door of your practice – what would you want the first impression of that front door to be? Your veterinary website should portray the same quality and professionalism that you work so hard to provide to your clients, and it should deliver a 10 out of 10 first impression. If it isn’t, you’re most definitely missing out on new business.
Include Your Website on Printed Marketing Materials
Once you’ve got a beautiful, engaging and professionally designed veterinary website to represent your practice on the web, don’t forget to spread the word by including your web address on all of your printed marketing materials like business cards, postcards and brochures. The more you get the word out, the more traffic you’ll get for your online presence.
These days, the majority of consumers are turning to the web when they need to find a product or service, and that includes shopping for a new veterinary clinic. By putting these five key things into action, you will be able to effectively carve out a piece of online real estate for your veterinary practice and meet your prospects where they are on the web, greatly improving your chances of converting them into loyal clients.
Our Tips, Tricks, and Expert Advice
How should veterinarians choose their domain names for online marketing success?
Choose a domain name that incorporates your practice name or a variation, making it easy for clients to find you online and solidify your web presence.
Why is it essential for veterinarians to use their domain as their email address?
Using your domain as your email address enhances professionalism, presents a unified brand image, and makes it easier for clients to remember and connect with your veterinary practice online.
What elements should be included in a branded signature for electronic communications?
A branded signature should include a boilerplate message, veterinary website URL, and email address. It reinforces professionalism and facilitates easy online connection with your veterinary practice.
Why is investing in a professional web designer crucial for a veterinary website?
Investing in a professional web designer is crucial as your website serves as the virtual front door of your practice, requiring a polished and professional appearance to create a positive first impression and attract new business.
How can veterinarians ensure effective promotion of their website on printed marketing materials?
Veterinarians can ensure effective website promotion on printed materials by prominently displaying the web address on business cards, postcards, and brochures, maximizing visibility and driving traffic to their online presence.
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