Interactive pet posts are mainly utilized to gain traction and followers on your social media pages. However, they are a great way to bring new clientele into your practice. Content that is interesting or controversial brings your practice into public light and, therefore, access to new clients!
What are Interactive Pet Posts? Why are They So Popular?
Interactive pet posts have become increasingly popular on social media and for good reason. Not only do they provide a fun way to engage with your followers, but they also offer great ideas of service to pet owners. By providing general or specific publications regarding pets, people can showcase their furry friends in a creative and engaging way.
Interactive pet publications are more than just pictures of dogs or cats; they often include quizzes, polls, and other interactive elements that allow users to engage with the content and build relationships with their readers. This type of publication is especially popular within the pet industry who want to promote the health and welfare of their furry friends on social media.
Unlike most photos and videos, interactive publications encourage conversation and engagement from followers. With an engaging caption, your practice can establish a rapport with current and potential future clientele to build relationships through your pet publications. The publications also allow for a more personal experience between practice owners and their readers, which is why it’s such an effective marketing tool for pet services.
Creating Engaging Pet Content Fit for Multiple Social Media Platforms
As a pet business, it's important to create engaging ideas of posts for different social media platforms. You want to share your love of dogs, cats, and pets in general with your followers and, ultimately, build relationships with them. For client expansion purposes, it is essential to make creative Instagram posts, Facebook posts, or Tiktok reels that are interactive and engaging. In this article, we will discuss how to come up with ideas for interactive pet publications that will make a lasting impression on your followers. We'll cover great ideas such as using visuals, creating stories, and finding creative ways to showcase the love you have for your furry friends. With these tips in mind, you'll be able to craft engaging pet post content that will make an impact on your audience.
1. Be Visual
Always use some sort of photograph, gif, or video to provide an eye-catching reason for the follower to take the time to start reading your publication. Your visual should be at least somewhat or directly related to what you are writing to best engage your reader. For example, if you are creating an adoptions post, you certainly should share the cutest photo possible of the adoptable dog or cat in order to have the most likes, comments, and shares. By responding and generally interacting with these comments and shares, you will also demonstrate how actively your clinic is involved with their customers!
2. Captivate Your Audience
The visual will draw your followers in, but you need to keep their attention from scrolling. You want that first sentence to snatch their attention and keep reading your content. This can be a pun like “We are PAWS-itively thrilled to announce our new veterinarian” or a quick “ATTENTION ALL DOG LOVERS” to follow with important news regarding a heartworm outbreak. The first sentence, other than catching their attention, should also gauge the seriousness of the post.
3. Write Away
All that is left to do is create the information you want to convey in the post! If you can, try to break the content up into paragraphs and use anywhere from 50-75 words. Most people do not read long publications even if the information is important. Try to keep it short, sweet, and to the point. If you find you have more information you wish to share, you could make this a series of publications or write a formal blog inserting a hyperlink to said blog within the actual post.
4. Quick Notes
The most common interactive pet posts are found on instagram, facebook, and tiktok. When utilizing these forums, hashtags may be used to have your publications show up on other peoples “for you page” (also called fyp). Each platform has special algorithms that create a unique fyp for each user. Try to use hashtags that are directly related to your post. 1-2 hashtags are okay for Facebook, but too many on this platform may have a negative affect on your content. On Instagram and Tiktok, 10-15 related hashtags are a great idea.
Once you have this process down, you are good to go ahead and post to social media! If you are wishing to make this process fast and easy, Facebook offers an app called ‘Business Suite’. Here you can link your practice Facebook account to your practice Instagram account. This allows you to create the same information to publish on both platforms and, ultimately, increase your reach to current and potential customers. You easily create and edit posts based on the needs of each sharing platform. Thus, you are able to quickly make creative Instagram posts by adding appropriate hashtags, but keeping the original content for Facebook. This tool is a huge asset as you are able to even plan out your types of posts for the week in the calendar and see reach and interaction insights for each publication you make.
Benefits of Creating Interactive Pet Posts within Veterinary Medicine
With the ever-increasing demand for pet care tips and engaging ideas of posts, the pet industry has taken up the challenge to create interactive pet posts. These publications provide pet owners with valuable information on veterinary medicine, nutrition, and other service-related topics while also giving them an opportunity to interact with their pets in a more meaningful way.
By creating interactive pet publications that are tailored to the needs of pet owners, veterinarians can make sure that they are providing useful and relevant content that will keep their customers engaged. Not only does this help build trust between veterinarians and customers, but it also helps you stay ahead of the competition by offering unique education and updates.
Staying ahead of the competition is a huge perk, but the goal here may be to draw in more clients based on these types of posts. In order to do so, you need to create interactive social media content that draws people in based on the steps above. However, you also need to interact with the people interacting with your post. Likes, comments, and shares are the most common interactions. Your account should simply respond to any questions, general comments, and shares. It’s an easy thing to do, but may take some time to complete based on just how interactive people have been with your post.
People love interaction from the page who made the content. It really shows that you care and this may translate your bedside manner in pet treatment. Readers, current or potential clients, will look to your page before ever booking an appointment, so it is imperative to put your best foot (or paw) forward!
As you know, social media has become a powerful tool. This is especially true for animal welfare organizations because reaching out to potential adopters and spreading proper pet care tips has never been easier. With interactive pet posts, these organizations can not only showcase adoptable animals, but also connect with people on a more personal level.
Interactive pet content has the potential to make a significant impact on animal welfare by helping animals find their forever homes. By sharing stories of rescued animals and highlighting the importance of adoption, they can educate people about the plight of homeless animals and encourage them to take action. Additionally, social media can be used to raise funds for animal rescue operations and spread awareness about animal cruelty.
If your pet business adopts out animals, encourage a weekly “spotlight” of an adoptable animal. If you don’t have one, you could fill that week with a local shelter pet that needs adoption. There is certainly no shortage of animals needing homes and these posts do exceedingly well on social media.
Jump on the Bandwagon!
Interactive pet posts are one of the easiest ways to interact with clients in a way that is professional and endearing to you and the follower. Be sure to follow the tips listed above and you will certainly succeed in ascertaining new customers with your newfound reach.
DVMElite is a leading example in veterinary marketing techniques uniquely designed for your practice. Do you have questions? Talk to one of our practice coaches now and we will get you on the road to client acquisition success!