What goals should a veterinary practice set for its social media presence?

A veterinary practice should set goals like increasing client engagement, reaching a specific number of followers, and sharing valuable pet care content regularly.

How can fun and engagement enhance a veterinary practice's social media presence?

Fun and engagement humanize a veterinary practice's social media, endearing clients to the brand, fostering loyalty, and increasing word-of-mouth marketing.

Why shouldn't specific medical advice be shared on a veterinary practice's social media?

Sharing specific medical advice on social media is risky and may prevent individuals from seeking proper veterinary care through appointments. It's also potentially unethical.

Do’s and Don’ts of Social Media for Veterinary Practices