Updated: Aug 12
You wouldn’t be as successful as you are if not for your amazing staff and loyal clients. But do they know that? Are you making a conscious effort to show your gratitude and ensure that your employees and clients alike feel valued? If demonstrating your appreciation isn’t something that comes naturally to you, we’ve got you covered. Here are seven easy but highly effective ways to acknowledge what your clients and team members truly mean to your practice.
Send thank you cards
It may seem simple, but sometimes the most basic of gestures can have the biggest impact. To really wow your recipient, make sure the card is personalized, preferably handwritten. Not only will this go a long way toward solidifying your relationships, but it will also keep your practice top of mind.
Receiving a gift makes people feel special, so implement this into your gratitude strategy where feasible. The actual gift itself doesn’t necessarily have to be expensive. It could be as simple as offering a free product or service upgrade. Or, it could even be complimentary drinks in your waiting area. For employees, a simple gift card to a local coffee shop can really brighten someone’s day.
Another way to make people feel important and valued is to ask them for their feedback. This can work both for employees as well as clients. Solicit the opinions of your clientele through surveys and get team members involved by inviting them to openly share their thoughts on how internal policies and procedures might be improved. Most importantly, do your best to implement these suggestions whenever possible. This is what will really show how much you value others.
Social media provides the perfect platform for recognizing the important people in the life of your practice. Utilize it to showcase your team members, helping the community get to know some of the faces behind your brand and making your employees feel special. Ask permission from your clients to share photos of their pets. Not only will they feel honored, but they’re also more likely to engage with social media posts that are near and dear to their hearts, so you’ll increase your reach in the process.
Offer surprise discounts
Rewarding your loyal clients with surprise discounts can have a tremendous effect because it demonstrates that you value their relationship over your profits. And by offering an unexpected discount as opposed to a promotional offer, you’ll focus your efforts more on long-term clients rather than one-and-done customers, which is better for the ongoing success of your practice.
Support a charity in their honor
Showing appreciation for your clients and employees can extend beyond giving directly to them. People love to support causes that matter to them, so why not tap into that by making a donation to a local charity in their honor? Not only will you make your employees and clients feel valued, but you’ll also build good will for your practice in the community. It’s a win-win!
Host an open house
Welcome your clients to your clinic after hours or on a weekend for a chance to mingle and get to know your staff a little better. They’ll appreciate the gesture and you’ll be rewarded by stronger relationships. Plus, hosting an open house will also give you the opportunity to attract some new clients as well.
Last, but certainly not least, remember to say “Thank You” in your interactions. It may not seem like a lot, but those two simple words can do wonders for endearing your staff and your clients to your practice for many years to come.