top of page

5 Key Factors in Unlocking the Power of Your Data

Updated: Apr 12

Big data has become somewhat of a buzzword in the business world, and veterinary medicine is no exception. Harnessing information about your clients can help you transform your business in a number of ways, such as improving service levels, developing newer and better program options and optimizing how your clinic is run.

In much the same way as lab work allows you to assess a patient’s overall wellbeing, data enables you to take a good, hard look at your practice to gain valuable insight into its overall health. And just as a patient’s test results may reveal a potential problem, data analysis can do the same for your business, allowing you to more proactively reduce risk.

The good news is, even if your practice is solo in nature, you can still leverage data just like your larger competitors. It’s really just about knowing which numbers to look at and how to apply the results. The AVMA’s Veterinary Economic Advisory Council recently outlined the most critical metrics upon which to focus your time and energy, as follows.

5 Key Performance Indicators (KPIs) to Monitor

  1. Practice revenue;

  2. Number of transactions or invoices;

  3. Average client transaction amount;

  4. % of revenue that goes toward cost of goods;

  5. % of revenue that goes toward labor (professional and para-professional).

Begin by tracking these metrics on a month to month basis. You don’t need anything too fancy to do so – just a simple Excel spreadsheet should suffice. You may also wish to compare your results to national averages to see how your practice is measuring up and identify areas where improvements could be made.

If you don’t have time to handle this task, it’s an ideal duty for a practice manager. In fact, many practice owners ask their PMs to compile and deliver monthly reports to monitor the financial health of the practice. Each month, sit down and take a look at what’s trending (and in which direction). When you discover positive trends, reward your team accordingly. If trends are moving in the wrong direction, it may be time to make some changes, or invest in some additional training or coaching.

Larger practices shouldn’t be the only ones that are leveraging data to optimize their business performance. Your data is just as valuable. Use it as a compass to help guide and direct you on which paths you should follow and which twists and turns you need to make along the way. Monitoring it, measuring it and managing it will help direct your veterinary practice toward a successful and profitable future.

Our Advice on Key Factors in Unlocking the Power of Your Data in 2024

What is the value of data for a veterinary practice?

The value of data for a veterinary practice lies in its power to transform business operations, enhance service levels, and foster the development of superior program offerings. By analyzing key performance indicators such as practice revenue, transaction numbers, average client transaction amounts, and percentages of revenue allocated to goods and labor, practices can gain insightful perspectives on financial health and operational efficiency. Utilizing data effectively enables practices, regardless of size, to identify trends, make informed decisions, optimize operations, and proactively mitigate risks, paving the way for a successful and profitable future.

While the 5 KPIs are essential, are there other valuable metrics practices should consider tracking?

Yes, in addition to the five essential KPIs, practices should consider tracking client retention rates, patient revisit intervals, and the efficiency of service delivery. Monitoring client satisfaction through feedback and reviews offers insights into areas for improvement. Analyzing the ratio of new to returning clients can help gauge marketing effectiveness and client loyalty. Lastly, measuring the utilization of technology and its impact on practice efficiency and patient care can provide a holistic view of a practice's performance and opportunities for growth and improvement.

What actions should result from data analysis?

Data analysis in a veterinary practice should result in actionable strategies aimed at enhancing performance and service quality. Positive trends identified from the data should prompt recognition and reinforcement of effective practices. Conversely, negative trends necessitate a detailed review to pinpoint underlying issues, followed by corrective actions such as process improvements, additional staff training, or investment in new technologies. Data-driven decisions can also lead to the development of new services or programs to meet client needs, optimizing resource allocation and, ultimately, driving the practice toward increased profitability and improved patient care.

How can veterinarians effectively track and manage client retention rates?

Veterinarians can effectively track and manage client retention rates by utilizing practice management software to monitor visit frequency and client engagement. Analyzing trends in appointment bookings and cancellations can reveal insights into client behavior. Implementing follow-up surveys after visits and procedures can gauge client satisfaction and identify areas for improvement. Offering loyalty programs or preventive care packages encourages regular visits. Actively managing client communications through reminders, educational content, and personalized follow-ups can enhance client relationships, ensuring they feel valued and are more likely to return, boosting retention rates.

How can practices adapt their strategies based on KPI trends?

Practices can adapt their strategies based on KPI trends by identifying areas for improvement or growth. For instance, a decline in average transaction amounts might prompt the introduction of new services or products. Rising costs could lead to negotiations with suppliers or efficiency evaluations. If client retention rates dip, enhancing client education and communication could be prioritized. Positive trends, like increased revenue, might justify investments in staff training or facility upgrades. Regularly reviewing these metrics enables practices to remain agile, making data-driven decisions to optimize operations, improve patient care, and enhance client satisfaction.

For more practice management tips, tricks, and expert advice, bookmark the DVMelite blog and check back often for fresh content.

What's it like to be a
DVM Elite Member?

Hear from Practice Owners
in our community
Dr. Diana is blown away
Dr. Randy & Beth are transformed
Dr. Leslie can't quite believe it

Dr. Cathie
DVM - Wisconsin

December new clients up 28% over last year!


Dr. Peter achieved time freedom while increasing productivity by implementing the DVM Elite system.


Dr. Laura created a happy and healthy company team and culture through the DVM Elite Dream Team.

randy and beth.png

Beth and Randy were able to maximize their room workflow and productivity for greater profitability.


Dr. Leslie was able to increase her profitability through DVM Elite's Key Strategies.

We do it ALL!


bottom of page