We’ve already driven home the point about how important social media marketing is for the modern veterinary practice. But it’s not enough to just set up profiles and hope people will come. You have to apply the same consistency and commitment to your veterinary social media activities that you do to your blogging and other day to day activities. You also have to use all of the tools and tricks available at your disposal. That said, here are a few helpful tips to help you get the most out of your veterinary social media marketing efforts.
One of the downsides of the internet is that you can’t physically see the people with whom you are interacting. That’s why it’s so important to keep it real and be yourself when you’re using social media for your veterinary practice. Show your clients who you are, and let them get to know you and your staff on a more personal level by sharing personal stories, thoughts and opinions with them. Respond to comments in a personal way to show your fans and followers that you are really there and you are really listening to them. This goes a long way toward developing and fostering a sense of loyalty.
Pick One and Stick With It
Just because there are many available avenues in terms of social media doesn’t mean you will have to leverage all of them equally. In fact, you’ll be much more successful if you instead pick the one platform that is likely to get you the best results and focus just on that. (For veterinary practices, that is typically Facebook.) When you commit to just one strategy, you’ll have a much better chance of achieving success with that tactic and getting the results you want.
Entice More Social Leads
The beauty of social media is that it has the potential to help businesses increase their reach exponentially, with little to no effort. Veterinary practices are no exception to this. So how do you entice more people to connect with you and “like” your fan page? Simple: offer them something for it. It could be as simple as offering a discount on a pet product you sell, or giving away an actual prize (think free samples). Everyone new who likes your page gets rewarded for doing so. Now you’ve got a whole new inventory of potential new clients at your disposal.
The best way to keep your social audience interested and engaged is to deliver diverse content. By incorporating video into your veterinary social media marketing strategy you will provide your audience with an added level of engagement that is fun and entertaining. Share videos that you’ve created for your practice, or other fun pet-related videos that you find on the web. As an added benefit, videos also tend to be more viral, which means they are more likely to be shared. This, in turn, provides more visibility for your practice to your fans’ extended networks.
Share a Secret or Two
Your fans and followers love their pets, and they love to learn ways that can help them improve their relationship with their animal companions and keep them healthy and happy. Share some tips, tricks or secrets that will educate your audience. This will endear them to you and foster respect. When they begin to see you as a trusted resource, they will naturally want to turn to you whenever they need assistance with their pets, which can easily translate to new clients for your practice.
Social media can be a highly effective tool to position your veterinary practice for success, both online and offline. By connecting with your clients and prospects on a more personal level, they will become more loyal and will be more likely to refer the own friends and family to you for all of their veterinary needs. Simply put, when you’re successful socially, you’ll be successful in the ongoing growth of your veterinary practice.