By now you’re probably well aware of the important role a veterinary blog plays in your practice’s online presence. Not only is a tool to keep you engaged and connected with your clients, but it’s also a powerful way to reach new prospects and gain more visibility for your practice. Yet simply writing quality content and posting frequently isn’t necessarily going to be enough to really achieve this last goal. Here are 7 simple things you can begin to put into action today to really boost that online exposure and truly get the most out of your veterinary blog.
Identify Your Best Performers – What topics that you’ve written on have garnered the most attention from your audience? Which keywords seem to get you the best results? Once you’ve identified these things, try to find a way to duplicate that success with your future posts. The more attention your content gets, the more exposure your practice will receive.
Keep Up with Trends – What’s happening right now in the pet-related world that might be of interest to your readers? Topics that are trending and popular tend to get the most attention, so leverage this for your own veterinary blog. Offer an expert opinion, provide some relevant data, survey your audience or put a humorous spin on the subject. Be creative, and find a way to join the conversation.
Consider the “Why” – The goal of your veterinary blog content should always be to encourage others to share it with their own networks, so when you’re developing topic ideas, ask yourself why someone would share a blog article on that particular subject. Perhaps it would be to help educate others, to define their likes and beliefs, or to bring value or entertainment to others. Defining this will help you to develop more sharable content.
Optimize Your Headlines – Think of your blog headlines as the first impression that your audience will have of you and your practice. What do you want that impression to be? Of course, you want it to captivate them and compel them to read and share your content. Always consider the four “U’s” when crafting your veterinary blog headlines. That is to make them:
Test Different Promotion Methods – What works for one practice may not be as successful for yours, so try out different methods to determine what’s the best fit for you. Use all of your social media channels and test different delivery methods. For instance, instead of just sharing a link to your veterinary blog article on Facebook, try including a cute or funny picture that relates to the article in some way. You may be surprised that you get a higher response rate with just this one simple change.
Make Sharing Easy – Don’t leave it up to your readers to go through the trouble of sharing your content – make it easy for them by including social share buttons on all of your veterinary blog posts. When a reader can simply click “like” to share your post on Facebook or tweet it on Twitter at the click of a mouse, they’re much more likely to do so.
Keep the Content Coming – Once you’ve succeeded in getting your veterinary blog content to go viral, don’t just let it end there. Give your readers something to come back for by including clear and compelling calls to actions and linking back to other content that you’ve written. This will encourage people to stay on your page longer and keep them engaged so that they want to keep coming back for more and continue to share your content with others.
Your veterinary blog has the potential to both solidify relationships with your existing clients and continue to drive the growth of your practice by attracting new prospects. By creating unique content and putting these seven simple steps into action, you can successfully expand your reach and increase the visibility of your veterinary blog to achieve maximum results.