In a recent blog article about the importance of using keywords in your veterinary blog posts, we touched on the fact that one of the key parts of a blog post is the title. Not only is this piece important for getting your blog found on the web, but it’s also what will draw visitors in and get them to read, and more importantly, share your blog posts with their own networks. We often like to use the analogy of the title being like the wrapping on a gift. It should be eye-catching and make people want to open it up and see what’s inside.
So, how does one actually come up with captivating titles for their veterinary blog posts? Here are a few helpful tips to get your creative juices flowing.
Use a Number – Research has shown that people love lists. They also love to know the “best” of things. Blog posts like “Top 5 Dog Toys” or “The 6 Best Ways to Exercise with Your Pet” can be inviting and pique the interest of your clients and prospects. If you can’t come up with a list, even using the number one can work. For instance, “One Simple Trick for Getting Your Pet to XYZ”.
Tell People What You’re Offering – Whatever you plan to write about, try to clearly indicate it right in your title. For instance, you may be delivering tips, tricks, steps, rules, secrets, ways or methods to accomplish something (hence the name of this blog post). Put that word right into your title. This lets your audience know exactly what they’re going to get when they read your blog post.
Use Adjectives – Adjectives are descriptive words that add more value to your veterinary blog post titles. For instance, instead of using the title, “Tips for Creating a Pet First Aid Kit”, you could make it more powerful by adding an adjective, like: “Simple Tips for Creating a Comprehensive Pet First Aid Kit”. Just be careful not to overdo it. Using overly embellished words like “astounding” or “spectacular” can actually turn people away.
Be Clear About What Readers Will Learn – Your veterinary blog is an excellent tool for delivering educational and informative content to your clients and prospects. Draw people in by letting them know right away what they’ll get from your blog posts. For instance, if you’re going to teach them how to keep their pet’s teeth clean, make your title informative like: “5 Simple Tips for Home Dental Care for Your Pet”.
Once you’ve got some ideas for veterinary blog posts and have developed those ideas into eye-catching titles, the last step is properly formatting them. Remember to always use your targeted keywords somewhere in your titles and to also include them in your headlines. This will help the search engines to locate, identify and index your content so that it can be found on the web. By creating these captivating, keyword optimized titles, your veterinary blog will be much better positioned for success.