More and more in veterinary practice management budgets are shifting their marketing efforts to the web to capitalize on the growing number of people who use this resource. Yet while many have welcomed online marketing into their veterinary practice management, some are hesitant about the social media aspect. We’d like to take a moment to dispel some of the myths circulating that have caused some to shy away from participating in social media marketing as a part of their veterinary practice management.
Myth #1 – It’s for individuals, not businesses.
While individuals do make up a huge part of these communities, they are also a tremendous tool for businesses, including veterinary practice management. Using social media in your veterinary practice management can help you reach your clients and potential clients and interact with them on a more personal level.
It’s also an opportunity for your veterinary practice management to become a valuable resource to the online community.
Myth #2 – Having a website is enough.
While having a dynamic, compelling website is important in establishing an online presence for your veterinary practice management, it’s only part of the picture. Social media participation is what will help draw visitors to your website and ultimately through the doors of your practice.
Myth # 3 – It’ll encourage negative comments.
You can’t control everything that’s said about your veterinary practice management, and yes, there’s a chance that someone may post something negative. However, if you have a plan in place to address such feedback in a positive way, it will only serve to bolster the professionalism of your veterinary practice management.
The benefits of including social media in your veterinary practice management far outweigh the occasional negative comment.
Myth #4 – It’s way too much work.
Fitting time for social media activities into your veterinary practice management can seem challenging. If you feel you can’t find the time there are plenty of options. Many vets choose to delegate this part of veterinary practice management to a member of their staff. Others choose to hire a firm or freelancer. The important thing isn’t who does the work; it’s that it gets done.
Myth # 5 – Blogging is a waste of time.
There are millions of blogs on the internet – so why should you bother? It’s simple. Having a blog provides a face for your veterinary practice management and fosters relationships with your clients. It also helps get your website to the top of search engine results.
Veterinary practice management blogs are so important that no clinic should be without one.
According to a recent survey, 78% of adults use the web to look for information about a product or service. Much of that internet use involves social media activity. Your clients and potential clients are using the web and so are many of your colleagues. Don’t fall for these myths – if your veterinary practice management doesn’t include social media marketing, those potential clients won’t find you – they’ll find someone else and your practice will suffer as a result.