Times have changed in terms of marketing for veterinarians. It’s no longer enough to place ads in the phone book or rely on existing client referrals. Nowadays people are turning to the internet to find products or services, and as a result marketing for veterinarians has begun to shift. Simply put, your target audience is searching the web for local vets and if you’re not coming up in those search results you’re losing business. So how does online marketing for veterinarians work? There are three key ingredients that will help you successfully establish your practice’s presence on the web.
The first ingredient to successful online marketing for veterinarians is a dynamic website. A website is much more than just a pretty page that showcases your practice. It’s the virtual front door of your business. As such, it’s critical that your website presents a professional image and captures the attention of visitors. Studies have shown that it takes just a few precious seconds for a person to decide whether to stay on a website or move on.
For online marketing for veterinarians to be effective, your website must immediately captivate your audience and encourage them to stay.
A dynamic website is the foundation on which you will continue to build and expand your online marketing for veterinarians. Yet simply building a website isn’t enough to succeed in online marketing for veterinarians. The next step in successful online marketing for veterinarians is optimizing the website for search engines.
Search Engine Optimization (SEO)
When someone looks online for a product or service, they typically use a search engine, like Google. They’ll type in what they’re looking for (for instance “anytown vet”), and in return they’ll be given a list of relevant results. The second part of successful online marketing for veterinarians is optimizing your website so it ranks as high as possible in search engine results. This is accomplished through a number of complex methods including identifying and placing certain keywords throughout the site, submitting the site to various search engines and ongoing monitoring to ensure effectiveness.
This part of online marketing for veterinarians is challenging but is absolutely critical.
The last part of marketing for veterinarians on the web involves participation in various social media networks, such as Facebook and Twitter.
Social media marketing for veterinarians allows you to reach your clients and potential clients on a more personal level and become a valuable resource to the community. Marketing for veterinarians through these channels can and will result in increased client loyalty and mass word of mouth marketing. There are literally millions of registered users on these sites – including your clients and potential clients. If you’re not connecting with them, your colleagues probably are.
Marketing for veterinarians has changed. Passive advertising simply isn’t as effective as it used to be. To achieve the results you desire – increased client acquisition, retention and profitability – shifting your focus to online marketing for veterinarians is not just an option, it’s a necessity.