As a busy veterinarian or practice manager it is easy to find yourself so engaged in the day to day work of running a successful practice that staying current on other activities, such as veterinary marketing, can be a challenge.
The Importance of Search Engine Ranking For Veterinary Marketing
However, gone are the days when simply placing an ad in the Yellow Pages would keep us competitive and keep new veterinary clients walking through the door.
Nowadays, veterinary marketing is about establishing an online presence for your practice and ensuring that when someone searches online for a vet in your area, your website shows up at the top of the results.
Veterinary Marketing SEO
So how does one get to the top of a Google search? It’s a process called search engine optimization, or SEO, and it’s critical to the success of your online marketing efforts.
In Simple Terms Veterinary Marketing Search Engine Optimization
In simple terms, SEO is a process used to get traffic from various search engines to your website. When someone searches for something online, the search engine returns a list of results ranked in order of importance and relevance.
Search engine optimization, when done properly, helps to influence these results, thus getting your veterinary website ranked higher on the list. It’s not enough to simply have a nice website as veterinary marketing is key. SEO is important to your veterinary practice because when someone goes online searching for local veterinarians in your area, no matter how beautiful your site is, if it doesn’t show up you’ve lost business.
The first step in optimizing your veterinary website for search engines involves conducting research and analysis to determine what search terms are being used to find vets in your area. The goal is to focus veterinary marketing on these “keywords” and phrases, and strategically place them throughout your website, so that Google and other search engines will view your site as the authority in local veterinary clinics. These keywords can also be placed in blog posts and articles to further boost your site’s ranking.
The next veterinary marketing step is performing what’s known as offsite optimization, which involves working with various local listings, as well as creating new ones, and submitting your website to search engines. This process is a little more complex but is critical because it demonstrates to Google that not only is your veterinary website optimized, but that other websites also believe that your practice is the primary practice in your area.
The last piece of the veterinary marketing SEO puzzle is conducting ongoing maintenance, which is vital to ensuring that your website remains at the top of the search engine listings. Through continued monitoring and regular evaluation of both your practice’s rankings and those of your competitors, you can make adjustments and modifications as needed, and in a timely manner.
Like it or not, it is becoming increasingly necessary to do everything within your power to ensure that your practice attains the highest possible visibility to produce a healthy influx of new clients. Establishing an effective veterinary online presence and applying SEO techniques to fully optimize your website will help you to achieve this goal and continue to ensure the growth and success of your practice.
At DVM Elite Web Development we build beautiful marketing driven veterinary websites and engage in online veterinary marketing. If you have any questions about your website or would like to learn how to use the veterinary marketing to actively grow your practice, please visit our contact page to open the discussion.