The truth is, important business matters such as vet marketing can often take a back seat to the busy day to day operations of a veterinary practice.
In the past, vet marketing it was relatively easy. Just a simple ad in the Yellow Pages and a sign out front was enough to bring new clientele to our doors.
Times have changed, however. With the growing use of the Internet as a way to locate services, this passive way of vet marketing is quickly becoming a thing of the past.
Simply put, moving toward a more web-based vet marketing tactic is necessary if you are to remain profitable and continue to see new client acquisition. Consider the fact that there are now more than 13 billion searches conducted on the internet each month, a number that is growing quickly. Compare this to the dwindling number of people still using the Yellow Pages, a mere 1 billion monthly, and it becomes quite obvious that for your vet marketing to be effective, the Internet is the way to go.
So, how does one go about shifting their vet marketing efforts to the internet?
Believe it or not, it’s not as painful as you may imagine. The first step is establishing an effective, compelling online presence. This is typically accomplished first by developing a dynamic website, then by creating and implementing a search engine vet marketing plan. The goal is to get your website to the top of the search engine results so that when someone in your area looks for a vet online, your practice will appear first on the list. You’ll also want to begin participating in social media activities as part of your online vet marketing plan.
To truly be effective, your online vet marketing campaign must be optimized and managed on a consistent basis. This includes identifying and properly placing the appropriate keywords, submission to various internet search engines and ongoing monitoring to measure results and identify areas of improvement.
If you are internet savvy, you may consider launching your vet marketing campaign on your own. It’s important to note that this can be very time consuming and takes a good deal of patience and dedication. Most busy vets choose instead to work with a professional firm that specializes in vet marketing techniques.
If you decide to work with a professional to help you handle this important piece of your vet marketing plan you’ll want to be sure to select someone who understands the unique challenges of the veterinary industry and can demonstrate a solid track record of successful vet marketing. Ultimately you’ll want your vet marketing campaign to be customized to your practice and properly optimized to achieve the best possible results.
The bottom line is that whether you do so on your own or with the help of a vet marketing expert, shifting your vet marketing to the internet is a critical key to the ongoing success of your practice.
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