TEDX Talk: Profits For Progress – Sustainable Social Contribution

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Recently I was honored by the invitation to speak at TEDX here in Nova Scotia. If you have not heard of TED TALKS it is well worth a visit.

Innovators and leaders world wide convene to hear experts in their field give an 18 minute presentation on “ideas worth spreading”. The following is the magic which transpires as described by TED itself:

“We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and each other.”

I was asked to give a “talk of your life” regarding our innovative social development program which we call “Profits For Progress“.As we as a company feel passionately about social development, we have integrated our giving with the very DNA of our business model creating a powerful yet sustainable source of social contribution.

Such an integration not only provides the means for powerful social contribution, but it also provides increased publicity and good will for the business itself, garnering increased revenue growth which in turn impacts social contribution (which is directly tied to business growth).

Passionate about the model, the closing of my presentation was a challenge to small businesses worldwide to adopt such an approach, and I left the audience with a formula in which they could apply to their business.

The equation is the following: for every X (and x represents growth in your business such as every new client, the sale of a product, or the winning of a new contract) your business donates Y (y ideally represents in kind donation of your specialized skills or services but it can also represent money).

The outcome your business can expect? Increased social contributions, increased profits, and improved employee satisfaction which comes when working for a worthy cause.

To learn more about this concept, watch the presentation above and if this is your first exposure to TED, I encourage you to explore the various TED presentations as there are many truly inspiration speakers giving the “talk of their life”.

Post written by: Dr. Michael Warren

Update: Judy Gillespie of VetAnswers has launched a blog series on the Profits For Progress model and how it can be applied to the veterinary industry.

 

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