Being a veterinarian has always been a time consuming and tireless job. From staying up to date on changes in technology and veterinary medicine, to hiring and retaining superior staff, to our day to day work with clients, there often isn’t time for much else. There are certain tasks, however, which should be fit into your schedule in order to work on your business and continue to ensure the practice maintains healthy growth and profitability.
How Much and How Often?
Who Will Find The time?
What Do I Write About?
Take some time to come up with a few topics to start with. Don’t be afraid to ask your clients what they’d like to learn about – after all, they’ll likely be the ones reading your blog. What types of common questions do you hear in your day to day work that might make for an interesting and informative blog post? Staying abreast of industry news is also an excellent way to find relevant topics.
For instance, new tools, techniques or tips that would be helpful to your clients in caring for their pets make wonderful, informative posts. Additionally, comments you’ve received on previous posts can be a great resource of ideas for future topics.
Establishing and keeping up with your veterinary blog can seem like a daunting task, but it’s an incredibly important part of the modern practice’s online presence. Posting regular, unique, and fresh content will not only get your veterinary website ranked higher on search engines, but it will also foster valuable relationships with your existing veterinary clients.
If the veterinarians can’t seem to find the time in their schedule to handle the task, it’s perfectly fine to delegate the responsibility to a staff member or even hire a professional company, as long as it’s done.
The benefits to a practice of becoming an expert educator within the community ultimately translates to increased client loyalty and increased new client acquisition rates.