In a recent post we talked about the many reasons why veterinary clients like Facebook fan pages. Well, that’s great in theory, but in order to really get the most out of your veterinary Facebook page you have to make it as engaging and interactive as possible. If you’ve already set up a Facebook page for your veterinary practice, but are not sure what the next steps should be, here are some tips that will help you develop it into the powerful client-generating tool it can be.
Showcase Your Expertise – With so many people turning to “Dr. Google” when they have a pet care question, veterinarians have an incredible opportunity to become a go-to resource on the web, and Facebook provides the perfect platform. When you leverage your veterinary Facebook page to deliver helpful tips, advice and other pet related information, your fans and followers will begin to see you as a trusted resource in your community and recommend you to their friends and family.
Use Content that Encourages Engagement – Don’t just post updates – make those updates interactive. Host a contest, ask a trivia question, play a fun game or ask your fans to share their thoughts or opinions on various topics. The more actively you engage your fans, the more visible your veterinary Facebook fan page will become and the more people will want to share your content with their own networks, thereby increasing your reach.
Tag Your Fans – When you tag someone in a post or update, it automatically shows up on that person’s own Facebook page, making it visible to everyone that they are connected to. This is a quick and easy way to interact with your fans, making them feel important and also increasing exposure for your veterinary practice at the same time. Just be careful to only tag where it is relevant, otherwise it could be perceived as spam and have the opposite effect.
Diversify Your Content – People get tired of seeing the same old thing over and over, so if you want to keep them interested, give them variety. Offer a number of different content formats, such as pictures, links to interesting sites or articles, funny quotes, YouTube videos, and even your own blog articles. The more robust your content offerings, the more interested your audience will be.
Use Your Keywords – Don’t forget to incorporate your targeted keywords into the various areas of your veterinary Facebook fan page where it is allowed, such as the “About” and “Info” sections. You may not be able to enter a ton of text, but if you make sure that the text you do enter is keyword rich, you’ll improve the chances of your page being found in the search engines. It’s just another simple way to solidify your practice’s online presence.
Facebook can be a powerful tool for connecting with and engaging your current clients, as well as attracting new prospects to your veterinary practice, but it has to be used correctly. These five simple tips will help you to develop, enhance and manage your veterinary Facebook fan page to maximize the benefit it can have for your practice.