In a recent article we discussed the importance of great content in your veterinary blog. Let’s take that concept one step further and examine the way that quality content is structured also plays a key role in making your veterinary blog a success. Not only is well-structured content better at drawing in and holding the attention of your readers, but it also plays a part in how your blog, and ultimately your veterinary website, will rank on the search engines. Here are a few helpful tips for structuring your veterinary blog posts for optimum results.
Basic Veterinary Blog Structure
For best results, every article you write for your veterinary blog should contain the following elements:
- Introduction – The goal is to grab the reader’s attention, give them a brief overview of what the article is about, and hook them into reading more.
- Main Body – This is the crux of your veterinary blog post’s content. It should delve further into the subject in a way that reads well and is engaging throughout. It’s a good rule of thumb to separate the body into several subsections, and use bullet pointed lists.
- Conclusion – This should wrap up and give a summary of the topic, as well as include a call to action whenever possible.
When you’re editing and preparing your next veterinary blog article, the first thing to verify is that it contains an attention-grabbing introduction. Be sure that it clearly indicates what the main content of the blog is going to be about so the reader knows what to expect, and that it’s written in a way that will urge the reader to continue. Even if your blog is going to mainly be a bullet pointed or numbered list, you should still provide an idea of what the context of the list is going to be with a short introduction.
Next, you’ll want to check the main body of your veterinary blog post as this is the most important component. It’s important to note that there’s no specific way to structure the main body of your veterinary blog posts, but there are certain tips and suggestions that can help make it easier. For instance, you could:
- Separate content into equal sized sections and use subheadings
- Use numbered lists for list posts
- Uses bullet pointed lists for “how to” type articles
- Use paragraphs in a sequential order that lead up to a particular point
Sometimes it helps to start with the list or subheadings and then develop content around that. This essentially works as an outline on which you can build, and it helps to keep your content in the appropriate order so that it is readable and makes the most sense.
Finally, make sure that your veterinary blog post ends with a compelling conclusion. You don’t have to repeat everything you said within the main body, but you can use this paragraph to briefly summarize or tie everything together. More importantly, your conclusion should demonstrate to the reader why they should be persuaded by the content and what the results will be if they put it into practice. You can also use this area to engage with your readers by inviting them to leave comments or questions – just don’t forget to go back and respond to them!
Ultimately, when you’re developing content for your veterinary blog, you should envision its structure as the skeleton or framework that holds the content together and keeps it in place. This approach, along with the tips listed above will help you to create and publish dynamic, engaging and well-structured content that will not only draw new visitors to your veterinary blog, but will keep them coming back again and again.