By now the importance of establishing a solid online presence for your practice has sunken in and you’re ready to jump on board. Suddenly it occurs to you that you don’t really have the skills to manage a website and all of the ancillary activities that goes along with it. That means you’ll have to hire an expert, right? Not necessarily. That’s where a content management system (CMS) comes into play. Does your veterinary practice need a CMS? To answer that question, let’s first examine exactly what a CMS is, and its three main benefits.
What is a Content Management System?
We’ve all heard the expression, “content is king”, and we also know that fresh, up-to-date content is something that helps boost your ranking on the search engines. A content management system is a technological tool that makes managing and updating your content simple and efficient. Some of the many functions of a CMS include the ability to:
- Create, schedule, publish and archive content
- Manage the structure of your website
- Manipulate the appearance of published content
- Optimize content for best results in the search engines
What are the Benefits of a Veterinary Content Management System?
There are actually dozens of benefits to employing a veterinary CMS, but in terms of how it benefits the modern veterinary practice specifically, there are three main advantages.
You don’t have to be an expert. One of the most common reasons people shy away from really ramping up their web presence is the fact that they don’t possess a lot of technical knowledge. This is especially the case with busy vets. Veterinary content management systems are designed to be utilized by non-experts, so they are easy to use and simple to learn. With a CMS in place, you don’t need to have any technical skills – just a connection to the internet and a few moments of your time.
They create consistency. Keeping up with your content creation can seem overwhelming, but with the right tools it doesn’t have to be. By utilizing an editorial calendar and working with a veterinary CMS, maintaining consistent content production becomes much more manageable. Content management systems also make it easy to maintain consistency across all of your web pages, keeping everything in line and up-to-date.
They place you in the driver’s seat. It’s important that you maintain control over your website and its content. With a veterinary content management system, you can determine which persons within your practice will have access to your site and in what capacity. For instance, your CMS can be set up so that only the person you have designated as the editor for your practice is allowed to create and manage the content being submitted.
These benefits illustrate how impactful a veterinary CMS can be in terms of helping you keep your content up-to-date, which is critical to the online success of your practice. The more quality content you produce, with targeted keywords and proper structure, the better your website will do in the search engine results. A veterinary content management system provides the ability to easily leverage content as the powerful practice growth tool it can be.