Perhaps the most critical purpose of producing quality content for your veterinary practice is to help ensure that your practice can be found online. In other words, when someone searches for a veterinary clinic in your local area, your practice will appear at the top of those results. Simply put, if you practice isn’t being found on the web, you’re most certainly losing business. So, how exactly does one get their content found on the web? It’s simple – by using targeted keywords in the right places and the optimal number of times to get results.
The first step in turning your website content into an effective tool for practice growth is identifying which keywords would be most effective in getting your website to the top of the search results. That is, what words or phrases are the prospective clients in your area using when they do a search online for a local veterinarian? A great place to start is to brainstorm several different permutations of the word “vet” plus “your city name”. For example, if you owned a veterinary clinic in Los Angeles, you would need to come up with a list of variations of the term “vet Los Angeles”, which might include things like “Los Angeles veterinarian” or “Los Angeles animal clinic”.
In addition to targeted keywords, the way you actually structure your blog posts and articles plays a role in SEO. For instance, where you actually place your keywords makes a difference in how your content will be indexed by the search engines. For best results, the structure of your content should be as follows:
- Title – The title you choose for your article should be engaging enough to grab the attention of your audience, and should always contain the keyword phrase you are trying to rank for.
- Headline – This should be similar to the title and also include the keyword phrase. You should have the option to choose from three different headline formats when you are entering your content onto your site. Headlines help Google to identify and assess the content within the article.
Once you have your keyword optimized title and headline, it’s time to delve into the actual content of the article. There is a specific formula that is used to measure the effectiveness of keyword use in terms of how Google will view and index content. This is known as keyword density, and it basically governs the amount of times your targeted keyword phrase should appear throughout the actual text of an article or web page. If you would like the exact forumula just email your DVMelite account manager and they will be happy to provide it.
The goal here is to achieve the proper keyword density without interrupting the integrity and readability of the content.
Google places more authority on content that contains links, so your blog posts should contain at least one that includes your keyword phrase and links back to your practice’s website.
In conclusion, it’s simply not enough to post a great article on your blog or website. In order for it to truly be effective in drawing in prospective clients, your content must be optimized to contain the right keyword phrases, and be structured in a way that maximizes the results those keywords will have on getting your site ranked in the search engines. By following these simple steps, you will be able to turn your simple blog posts into highly effective client generating machines that will continue to drive the growth of your practice, both now and well into the future.